Is the telephone still relevant in a modern company?

As the world of technology continues to evolve at a dramatic rate, we have more channels of communication available to us than ever before. In many ways we are better connected than we have ever been, and yet this range can actually be confusing and in some instances even counter-productive. In such instances, people tend to go back to basics and rely on the technology they have grown most familiar with through years of regular use. All of which begs the question, what role does traditional technology like telephone systems have in the future of the workplace?

Modern technologies

Messaging services, video calls and web-hosted conferences are just a few examples of communication channels which only a generation or so ago would have seemed like something out of a science fiction movie. Yet today we use them regularly to such an extent that we often take them for granted. They provide a whole new kind of accessibility, convenience and efficiency, not to mention cost savings.

All of which has led to many business owners considering the possibility of how they might be able to get by without utilizing traditional telephone systems. The individuals who do explore this possibility often find themselves coming full circle back to the advantages of maintaining such systems and, as a result, we see how the phone continues to play a vital role in modern companies.

The benefits of the telephone

Consider the following:

• Although some people make the mistake of dismissing telephones as being old-fashioned, the technology in this area continues to make some astonishing advances. As a result of this, there are some great deals to be had that enable businesses to really make the most of the latest functionality. Primus is one organization that offers a fully-managed, enterprise-grade phone system that utilizes cloud-based technology and competitive sip trunking cost.
• One of the first rules of communication is to start with the audience, not the channel. A telephone call enables you to connect with a client, or a potential client, and build rapport in a way that other, perhaps more innovative and technologically advance methods that rely on online or text-based communication, simply do not. Rapport like this is essential in winning new sales and business leads.
• A diversity of channels is critical, as it allows you to choose the right tool for the job. With that in mind, it is critical to not neglect even the most traditional methods, however exciting the new methods might seem. Developing a suite of channels will provide you with a range of ways for your business to connect with the world.

The future

As we all know, it is impossible to predict with one hundred per cent accuracy exactly what the future holds. This is especially true when it comes to areas that experience the kind of remarkable changes and innovations that the world of technology does. One thing we can be fairly confident of however is that we will continue to look for new and exciting ways of connecting with each other while continuing to rely on, and indeed expect more of, the sort of channels like telephony that have grown to understandably become our favorites.